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{"id":158064,"date":"2021-08-08T02:50:18","date_gmt":"2021-08-07T23:50:18","guid":{"rendered":"https:\/\/sozlukhaberleri.com\/?p=158064"},"modified":"2021-08-08T02:50:18","modified_gmt":"2021-08-07T23:50:18","slug":"coca-coladan-36-yil-sonra-bir-ilk-icerigi-degisiyor","status":"publish","type":"post","link":"https:\/\/sozlukhaberleri.com\/coca-coladan-36-yil-sonra-bir-ilk-icerigi-degisiyor\/","title":{"rendered":"Coca Cola’dan 36 y\u0131l sonra bir ilk: \u0130\u00e7eri\u011fi de\u011fi\u015fiyor"},"content":{"rendered":"Rakip PepsiCo (PEP), 2015 y\u0131l\u0131nda, i\u00e7erikle ilgili t\u00fcketici \u015fikayetlerine kar\u015f\u0131l\u0131k olarak aspartam\u0131 Diyet Pepsi form\u00fcl\u00fcnden \u00e7\u0131kard\u0131\u011f\u0131nda \u00f6\u011frendi. Nizaml\u0131 t\u00fcketiciler, Pepsi’nin sonraki y\u0131l aspartam versiyonunu geri getirdi\u011fi yeni tarife kar\u015f\u0131 \u00e7\u0131kt\u0131.<\/p>\n
Coca-Cola, Coca-Cola’n\u0131n daha \u00e7ok ola\u011fan kolaya benzemesi i\u00e7in tasarlanan yeni versiyonunu aylard\u0131r milletleraras\u0131 alanda piyasaya s\u00fcr\u00fcyor. Bu yaz, yeni s\u00fcr\u00fcm Amerika Birle\u015fik Devletleri’nde piyasaya sunuldu. <\/p>\n
D\u00fcnya \u00e7ap\u0131nda, hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f m\u00fc\u015fteriler yeni form\u00fclasyonla ilgili kayg\u0131lar\u0131n\u0131 lisana getirdiler. Twitter’da kullan\u0131c\u0131lar tad\u0131 “bleh” ve “iyi de\u011fil” olarak nitelendirdi. Kimisi ise “berbat” dedi.<\/p>\n
Coca-Cola’n\u0131n Amerika Birle\u015fik Devletleri’nde kullan\u0131ma sunulaca\u011f\u0131n\u0131 duyurdu\u011fu s\u0131ralarda, Coca-Cola Ticari Markas\u0131n\u0131n Kuzey Amerika’daki kategori \u00f6nderi Rafael Prandini, CNN Business’a \u015firketin i\u00e7ece\u011fin nas\u0131l kar\u015f\u0131lanaca\u011f\u0131ndan emin oldu\u011funu s\u00f6yledi. “Hem yeni tan\u0131m\u0131 hem de yeni g\u00f6r\u00fcn\u00fcm\u00fc mevcut Coca-Cola Zero Sugar t\u00fcketicileri ve t\u00fcketici olmayanlar ile evvelden test ettik. Ve hakikaten sevdiler. \u015eirketin bu lansmanlardan g\u00f6rd\u00fc\u011f\u00fc sonu\u00e7lar \u00e7ok y\u00fcrek verici” dedi.<\/p>\n
\u015eirket Per\u015fembe g\u00fcn\u00fc, re\u00e7ete de\u011fi\u015fikli\u011finden bu yana Coca-Cola Zero Sugar’\u0131n “Avrupa ve Latin Amerika’da g\u00fc\u00e7l\u00fc bir performans s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc” ekledi.<\/p>\n
SON DE\u011e\u0130\u015e\u0130KL\u0130K 1985 YILINDA YAPILDI: KOLA TADINI GER\u0130 VER\u0130N<\/b><\/p>\n
Nisan 1985’te Coca-Cola, i\u00e7ece\u011fin yeni tan\u0131m\u0131n\u0131 a\u00e7\u0131klamak i\u00e7in hareketli bir New York City bas\u0131n toplant\u0131s\u0131 d\u00fczenledi ve \u015firketin yakla\u015f\u0131k 100 y\u0131ld\u0131r birinci defa imza eserini de\u011fi\u015ftirdi\u011fine dair s\u00f6ylentileri do\u011frulam\u0131\u015ft\u0131.<\/p>\n
New Coke ismi verilen yeni eserin \u015firket i\u00e7in b\u00fcy\u00fck bir sorunu \u00e7\u00f6zmesi gerekiyordu. \u015eirket, duyurudan evvelki y\u0131llarda, ikonik i\u00e7ecek Pepsi’ye hissesini kaybetmi\u015fti. Rakip kola, k\u00f6r tat testlerinde Kola ile Pepsi’yi kar\u015f\u0131 kar\u015f\u0131ya getiren “Pepsi Challenge” reklam kampanyas\u0131yla, t\u00fcketicilerin y\u0131llard\u0131r eseri tercih etmesiyle \u00f6v\u00fcn\u00fcyordu. New Coke, Coke’un kendi tat testinden do\u011fdu. Coke, yeni form\u00fcl\u00fc deneyen yakla\u015f\u0131k 200 bin t\u00fcketicinin onu eskisinden daha \u00e7ok be\u011fendi\u011fini s\u00f6yledi. Orijinalin daha yumu\u015fak, daha tatl\u0131 bir versiyonu olarak tan\u0131mland\u0131.<\/p>\n
Tekrar de, yeni eser an\u0131nda reaksiyonla kar\u015f\u0131land\u0131. New York Times 1985 tarihli bir haberinde, bir adam\u0131n “Tad\u0131 De\u011fi\u015ftirdin” isimli bir m\u00fczik yazd\u0131\u011f\u0131n\u0131 bildirdi. M\u00fczi\u011fin bildirisi a\u00e7\u0131kt\u0131: “Duygular\u0131m\u0131z \u00e7ok g\u00fc\u00e7l\u00fc, 99 y\u0131l hakl\u0131 olduktan sonra \u00fclkeni yanl\u0131\u015f yapt\u0131n. Art\u0131k yakar\u0131\u015f\u0131m\u0131z\u0131 duyun ve bunun latife olmad\u0131\u011f\u0131n\u0131 bilin, yaln\u0131zca bize kola tad\u0131n\u0131 geri verin.”<\/p>\n<\/p>\n
Cumhuriyet<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Rakip PepsiCo (PEP), 2015 y\u0131l\u0131nda, i\u00e7erikle ilgili t\u00fcketici \u015fikayetlerine kar\u015f\u0131l\u0131k olarak aspartam\u0131 Diyet Pepsi form\u00fcl\u00fcnden \u00e7\u0131kard\u0131\u011f\u0131nda \u00f6\u011frendi …<\/p>\n","protected":false},"author":1,"featured_media":158065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[3068,3069,222,1898,292],"class_list":["post-158064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-coca-cola","tag-pepsi","tag-sirket","tag-tuketici","tag-yeni"],"yoast_head":"\n
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